Patchology —
Marketing Design

Various Email, Social Media, and Printed marketing materials for Patchology. Some quick email metrics for the marketing nerds on here:

  • The Patchology Holiday 2021 email campaigns saw a +79.24% increase in revenue between 11/01 and 12/26 in 2021.
  • These campaigns were sent to a subscriber pool between 34,642 and 42,596 (confirmed delivered).
  • Specifically, the Black Friday, Cyber Monday, and Holiday Sale emails (and their subsequent follow-up and cutoff reminders) saw a Unique Open Rate between 25.00% and 40.43%.
  • They also saw a Click-Through Rate (CTR) between 1.00% and 2.24% generating an average revenue of $4,311.47 per email sent. 

Metrics sourced from Klaviyo. Assets and data are property of Rare Beauty Brands, Inc.

Email Design

Email Design

Social Media —
"Patchisms" for Reels

Social Media Design - "Patchisms" for Instagram Reels



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