Patchology —
Marketing Design
Various Email, Social Media, and Printed marketing materials for Patchology. Some quick email metrics for the marketing nerds on here:
- The Patchology Holiday 2021 email campaigns saw a +79.24% increase in revenue between 11/01 and 12/26 in 2021.
- These campaigns were sent to a subscriber pool between 34,642 and 42,596 (confirmed delivered).
- Specifically, the Black Friday, Cyber Monday, and Holiday Sale emails (and their subsequent follow-up and cutoff reminders) saw a Unique Open Rate between 25.00% and 40.43%.
- They also saw a Click-Through Rate (CTR) between 1.00% and 2.24% generating an average revenue of $4,311.47 per email sent.
Metrics sourced from Klaviyo. Assets and data are property of Rare Beauty Brands, Inc.